5 Tips for Shooting an Event
Okay, so event photography is it's own thing. A different kind of beast. You're not telling people how to pose or counting to three to get everyone's biggest smile. Many events are multi-focused, meaning that there's a lot to capture. This blog explores the top things to focus on with any event, and how to get great shots that your clients will love in the process!
1. Be approachable
A smile (or at least not a frown) is the very first step to a successful event. If you don’t look happy behind your camera, no one will feel happy in front of your camera. Keep in mind that an event is also the perfect opportunity to meet people and network (BONUS!). Some people will smile and pose when they see you. Others will avoid eye contact. If someone wants you to take a picture — take a picture! (Within reason, of course.) It’s their event... you’re just living in it!
2. Tell the story of the event: what’s going on, who’s speaking, etc.
A big part of event photography is capturing what’s going on. DUH. What I really mean by that is finding the “story”. Yes, you’re there to take photos of people getting awards or dancing or whatever. But focusing for a few minutes on a specific story provides much more impactful memories. Say, for instance, there’s a couple absolutely KILLING IT on the dance floor. That type of energy is infectious. They’re having so much fun that the people around them want to dance, too! Capture a few shots of the couple themselves then build on that story by focusing on the reaction from others, or how it led others from their seats to the middle of the floor. That’s definitely more fun than walking the outskirts of the room and taking pictures of people talking and holding their drinks.
3. Focus on the people
Photos of people’s reactions are far more interesting than photos of something like a presentation slide. If you’re in an educational setting, get people responding to the speaker or raising their hand to ask a question. People hugging, laughing, doing something silly… who doesn’t love seeing that?!
4. Set the scene
Details are a great way to “tell the story”. They set the stage, and help someone feel like they’re right there with you! This could be anything from photos of the space to the food, or even table decorations! Especially for large planned events, these details have taken someone hours of planning and decision-making, and probably some money. Be sure to capture their investment!
5. Get a group picture, if the situation warrants it
Some events are focused around one person or ceremony (grand openings, baby showers, etc.) while others have many things going on at the same time (networking events, parties, etc.). Decide where your event falls and play to that. If you’re unsure, ask your contact if they want a group photo.
Final thoughts:
Events are such a cool experience. Your job is to capture that vibe. So go with the flow, roll with the punches and have fun!
Events in this blog: Kent State University chapter of Delta Upsilon grand opening ceremony, Heilman wedding, Kent State University 2016 Homecoming festivities, Kent State University Kiss on the K event, Merrick baby shower, Larkins baby shower, American Marketing Association events
