Choosing the best location for your branding session
Branding is an especially fun genre for me because it ties so well into my past life as a marketer! Not only do I want to provide you with incredible photos, but I also have the knowledge to help you build a collection of images that reaches your intended audience and shows off your expertise.
There are so many factors to choosing the best place for your session, but here’s where our planning starts:
YOUR PLACE…
Depending on your business, it may make sense to have your session in your storefront or an office where you regularly meet clients. If you’re a Realtor, maybe you want to use a home or neighborhood that matches the style of homes you’d like to sell! If you’re an esthetician, you might want some photos in your treatment room so potential clients can see your style and feel the vibe, so to speak.
… OR MINE!
Some people have a job that is centered around who they are, rather than what they sell/make. Or they were interested in building a set or scenario that would be best in a neutral setting. The studio has plenty of blank space, ready to create!
In short, choose locations that:
• Show your customer your expertise
• Show you in action
• Reflect the style of your business